Development analysis and prediction report on global infant milk power industry

Chapter One Development summary of infant milk power industry 1
Section One Definition and classification of milk power 1
First, definition of milk power 1
Second, classification of milk power 1
Section Two Definition and characteristic of infant milk power 2
First, definition of infant milk power 2
Second, characteristic of infant milk power 2
Section Three Development summary of milk power industry 3
First, compositions and products characteristics of milk power 3
Second, difference of ordinary milk power and formula milk powder 5

Chapter Two Development analysis of global infant milk power market 7
Section One Development analysis of world infant milk power market 7
First, market pattern of global infant milk power 7
Second, price analysis of global milk power in 2010 7
Third, raw materials price analysis of international milk power in 2010 8
Section Two Infant milk power market analysis of some countries in 2008-2009 8
First, South Korea 8
Second, U.S.A. 8
Third, Germany 9
Fourth, Holland 10
Fifth, Indonesia 10

Chapter Three Current situation of the development of infant milk power industry 11
Section One Current situation of infant milk power market of our country 11
First, market overview of infant milk power of our country 11
Second, market scale of infant milk power of our country 11
Section Two Market situation of domestic infant milk power of 2009 12
First, sales volume of domestic infant milk power of the first half of 2009 12
Second, development situation of domestic infant milk power market of 2009 13
Section Three Development analysis of infant milk power market of our country of 2010 14
First, development of domestic infant milk power market of 2010 14
Second, development suggestion of domestic infant milk power market in 2010 15
Section Four Existing problem of infant milk power of our country 16
First, production domesticization analysis of foreign milk power 16
Second, subsequent influence analysis of milk power incident 17
Third, the existing problem of development of domestic milk power 18

Chapter Four Investigation and analysis of infant milk power market 21
Section One Investigation and analysis of infant formula milk powder market 21
First, purpose and target of investigation 21
Second, result analysis of investigation 21
Section Two Environmental evaluation of consumption 31
First, consumers look forward to the safety assurance of quality in milk power market 31
Second, parents whose child is 0-4 years old experience stronger about product quality and price 32
Section Three Investigation and analysis of infant formula milk powder market in 2009 34
First, price analysis of infant formula milk powder market of 2009 34
Second, quality situation of China infant formula milk powder market 34
Third, produce formula milk powder and should set up the threshold 35
Fourth, formula milk powder regards breast milk as the standard 35
Fifth, price analysis of imported infant milk power 36

Chapter Five Economical operation analysis of liquid milk products manufacturing industry 37
Section One Economical operation analysis of liquid milk products manufacturing industry in 2008-2009 37
First, economic indicator of liquid milk products manufacturing industry in 2008 37
Second, economic indicator of liquid milk products manufacturing industry in 2009 39
Section Two Operation analysis of liquid milk products manufacturing company in 2009 40
First, competitiveness index analysis of liquid milk products manufacturing company of 2009 40
Second, popular index analysis of products of liquid milk products manufacturing company of 2009 41
Third, market share analysis of liquid milk products manufacturing company of 2009 42

Chapter Six Imports and exports analysis of infant milk power industry 43
Section One Imports and exports analysis of dairy of 2008-2009 43
Firsth, exports analysis of dairy of our country in the first quarter of 2008-2009 43
Second, imports and exports analysis of dairy of the first half of 2009 44
Section Two Imports and exports analysis of milk power in 2008-2009 46
First, imports and exports analysis of milk power in 2008 46
Second, imports and exports analysis of milk power of 2009 47
Third, imports situation of infant dairy in 2009 48

Chapter Seven Development analysis of milk power industry of our country 50
Section One Current situation analysis of milk power industry of our country 50
First, situation analysis of milk power market 50
Second, quality analysis of milk power of our country 50
Third, characteristic of milk power market of our country 51
Section Two Analysis that foreign milk power impact on milk power industry of our country 52
First, imported milk power restrain the milk industry of our country from developing 52
Second, situation that foreign enterprises fight for China milk power market 52
Third, European foreign milk power develop towards localization 53
Section Three Development analysis of milk power market of our country 53
First, development state of milk power market of 2009 53
Second, development state of milk power market of 2010 54
Third, network marketing analysis of milk power of 2010 54
Section Four Market development analysis of milk power enterprise of our country 56
First, competitiveness analysis of China milk power enterprises of 2009 56
Second, popular situation analysis of China milk power enterprises of 2009 57
Third, market share analysis of China milk power enterprises of 2009 58

Chapter Eight Consumption market analysis of infant milk power industry 59
Section One Consumer income analysis of Chinese infant milk power 59
First, population scale analysis 59
Second, age composition analysis 59
Third, structural analysis of education 60
Fourth, income level of resident of our country 60
Fifth, confidence index analysis of consumer of our country 61
Section Two Overall appraisal of infant and pre-school children's market comsupton environment 61
First, security make consumers perplex most 61
Second, consumer's trust on infant milk power 62
Section Three Brand occupation rate and prestige degree of infant milk power 63
First, brand occupation rate 63
Second, brand prestige degree 65
Third, brand satisfaction 68
Section Four Consumer behavior preference of infant milk power 68
First, main consideration that consumers buy milk power 68
Second, brand which consumer's colony pays close attention to 69

Chapter Nine Marketing analysis of infant milk power industry 71
Section One Current situation of brand marketing of domestic infant milk power 71
First, marketing situation analysis of infant milk power of our country 71
Second, marketing tactics analysis of domestic milk power in 2010 71
Section Two Study of 4P combination marketing of infant milk power industry 73
First, product VS demand 74
Second, price VS value 74
Third, channel VS convenience 76
Fourth, promotion VS and communication 77
Fifth, change of 4P combination 79
Sixth, new development of 4P 79
Seventh, cope with shifting events by sticking to a fundamental principle 81
Section Three Three kinds of successful marketing modes of infant milk power 81
First, difference marketing 81
Second, database marketing 82
Third, integrated marketing 82

Chapter Ten Competition analysis of infant milk power market 83
Section One Competition structure analysis of infant milk power industry 83
First, competition of existing enterprises in the trade 83
Second, the new entrant's threat 84
Third, threat of the substitute 85
Fourth, the supplier's ability of bargaining 86
Fifth, the buyer's ability of bargaining 87
Section Two Competition pattern analysis of infant milk power market of 2009 87
First, competition of infant milk power market aggravates in 2009 87
Second, competition pattern of infant milk power of 2009 88
Third, competition situation analysis of infant milk power market of 2010 88
Section Three Market competition analysis of infant milk power industry of our country 89
First, brand competition 89
Second, market competition 89
Third, competition situation of advanced infant milk power 90
Section Four Competition current situation of infant milk power of 2009 91
First, competitiveness current situation of domestic milk power industry of 2010 91
Second, milk power market's foreign brand competition situation of 2009 94
Third, milk power market's price competition situation of 2009 95
Fourth, improve the domestic milk power industry's competitiveness tactics 95

Chapter Eleven Main brand analysis of infant milk power 97
Section One Meadjohnson 97
First, Meadjohnson build brand by serving 97
Second, price tendency of Meadjohnson infant milk power 97
Third, market development analysis of Meadjohnson in China 97
Section Two Wyeth 98
First, brand introduction of Wyeth 98
Second, enlightenment that Wyeth brand give domestic milk power enterprises 98
Third, market trend of Wyeth milk power of 2009 99
Section Three YiLi 99
First, products advantage analysis of YiLi advanced milk power 99
Second, YiLi milk power tries hard to recommend three major crafts 100
Third, YiLi milk power fights in different parts on the top-grade market 100
Section Four MengNiu 101
First, new development pattern of MengNiu in 2009 101
Second, sales volume analysis of MengNiu dairy of 2009 101
Third, MengNiu makes industry chain of low carbon pollution-free of dairy industry 102
Section Five Wondersun 102
First, development advantage of Wondersun milk power industry in 2009 102
Second, operation analysis of Wondersun dairy industry 102
Third, Wondersun milk power market's overall arrangement analysis 103

Chapter Twelve Advantage enterprises analysis of infant milk power 104
Section One Meadjohnson Company 104
First, company's overview 104
Second, management theory of Meadjohnson Company 104
Third, Meadjohnson makes every effort to open up infant milk power market 104
Section Two Wyeth group 105
First, company's overview 105
Second, company's trends of 2009 105
Third, development prospect analysis of Wyeth 105
Section Three Inner Mongolia Yili Industrial Group Co., Ltd. 106
First, company's overview 106
Second, financial analysis of 2008-2009 107
Third, analysis that YiLi keeps the advantage of the competition 113
Section Four Inner Mongol MengNiu dairy industry group 114
First, company's overview 114
Second, company's management state 115
Third, company's trends of 2009 115
Section Five Nestle Company 116
First, company's overview 116
Second, company's management state 116
Third, company's developing direction 116
Section Six Bright Diary dairy industry Limited Company 117
First, company's overview 117
Second, financial analysis of 2008-2009 117
Third, company's operation analysis of 2009 123
Section Seven Analysis of other enterprises 123
First, Yashili group 123
Second, U.S.A. Abbott (Group) Corporation 124
Third, Hangzhou Beingmate Corporation (Group) 124
Fourth, Beijing Sanyuan group Co., Ltd. 125

Chapter Thirteen Development trend analysis of infant milk power 126
Section One Development trend analysis of infant milk power industry 126
First, the market competition is fierce day by day 126
Second, homogeneity of marketing means while the trade shuffles 126
Third, development trend of market scale of infant milk power 128
Section Two Prospect of infant milk power industry of 2009 129
First, development potentiality of consumer market of infant milk power 129
Second, infant milk power welcome natural albumen era in 2009 130
Third, market trend of infant milk power of 2009 130

Chapter Fourteen Investment analysis of infant milk power industry 132
Section One Investment opportunity analysis of infant milk power industry 132
First, milk power market's investment opportunity 132
Second, milk power market's development opportunity 132
Third, chance and threat that domestic milk power industry faces 132
Section Two Investment risk analysis of infant milk power industry 133
First, risk analysis which the enterprises of our country face under the financial crisis 133
Second, risk that the financial crisis brings to small and medium-sized enterprises of our country 134
Third, risk analysis that the baby feeds formula milk powder artificially 134

CHART CONTENTS
Chart: Feed way situation of users of infant formula milk powder 22
Chart: Investigation situation of type of infant formula milk powder 23
Chart: Situation that consumers know about nutrition of infant formula milk powder 24
Chart: Situation that consumer select infant formula milk powder brand to use 25
Chart: The reason why consumers select brand of tinfant formula milk powder for use 26
Chart: Situation that consumer concern to function of infant formula milk powder 27
Chart: The route picture that consumers buy infant formula milk powder 28
Chart: The route that consumers understand infant formula milk powder 29
Chart: Consumer's expenses situation on infant formula milk powder 30
Chart: Situation of brand of infant formula milk powder that consumers are using 30
Chart: Appraisal on milk power market 32
Chart: Child's age difference while parents appraise milk power market 33
Chart: The difference of the family income while parents appraise milk power market 33
Chart: The city scale difference while parents appraise milk power market 34
Chart: Economic indicator of national total of liquid milk products manufacturing industry in January - December of 2008 37
Chart: Economic indicator of national total of liquid milk products manufacturing industry in January - December of 2009 39
Chart: Competitiveness index analysis of liquid milk products manufacturing company of 2009 40
Chart: Popular index analysis of products of liquid milk products manufacturing company of 2009 41
Chart: Market share analysis of liquid milk products manufacturing company of 2009 42
Chart: Export delivering value and rate of increase analysis of dairy 43
Chart: The monthly tendency picture of dairy imports of our country 45
Chart: The monthly tendency picture of dairy exports of our country 45
Chart: Imports data analysis of milk power of our country after August of 2008 46
Chart: China milk power enterprise's competitiveness index analysis of 2009 56
Chart: Popular index analysis of China milk power enterprise of 2009 57
Chart: Market share analysis of China milk power enterprises of 2009 58
Chart: Change of age composition in the population of China of 1953-2007 59
Chart: Confidence index of consumer of our country in December of 2009 61
Chart: The question that consumer feel perplexed to infant milk power at present 62
Chart: The fields that consumers worry of infant milk power 62
Chart: Brand of milk power that interviewees often buy in 2008 63
Chart: The income difference of family which often buy milk power brand in 2008 64
Chart: City scale difference which often buy milk power brand in 2008 64
Chart: Brand of milk power that is worth of trust in 2009 65
Chart: Trust proportion contrasts with occupation rate of milk power brand in 2009 66
Chart: The income difference of family while consumer trust milk power brand in 2009 67
Chart: City scale difference while consumer trust milk power brand in 2009 67
Chart: Trust respect while consumer trust milk power brand in 2009 67
Chart: Consideration that consumer buy milk power in 2009 68
Chart: Child's age difference and consideration while consumer buy milk power in 2009 69
Chart: The income difference of family and consideration while consumer buy milk power brand in 2009 70
Chart: City scale difference and consideration while consumer buy milk power brand in 2009 70
Chart: Main management form of Inner Mongolia Yili Industrial Group Co., Ltd. in the first half of 2009 107
Chart: Index of per share of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 108
Chart: Earning capacity of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 109
Chart: Operating capacity of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 109
Chart: Coverage capacity of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 110
Chart: Capital structure of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 110
Chart: Development capacity of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 110
Chart: Cash flow of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 111
Chart: Revenue from main operation of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 111
Chart: Income from main operation of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 111
Chart: Operating profit of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 112
Chart: Total profit of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 112
Chart: Net profit of Inner Mongolia Yili Industrial Group Co., Ltd. of 2008-2009 113
Chart: Main management form of Bright Diary dairy industry Limited Company in 2009 117
Chart: Index of per share of Bright Diary dairy industry Limited Company of 2008-2009 118
Chart: Earning capacity of Bright Diary dairy industry Limited Company in 2008-2009 119
Chart: Operating capacity of Bright Diary dairy industry Limited Company in 2008-2009 119
Chart: Coverage capacity of Bright Diary dairy industry Limited Company in 2008-2009 119
Chart: Capital structure of Bright Diary dairy industry Limited Company in 2008-2009 120
Chart: Development capacity of Bright Diary dairy industry Limited Company in 2008-2009 120
Chart: Cash flow of Bright Diary dairy industry Limited Company in 2008-2009 120
Chart: Revenue from main operation of Bright Diary dairy industry Limited Company in 2008-2009 121
Chart: Income from main operation of Bright Diary dairy industry Limited Company in 2008-2009 121
Chart: Operating profit of Bright Diary dairy industry Limited Company in 2008-2009 121
Chart: Total profit of Bright Diary dairy industry Limited Company in 2008-2009 122
Chart: Net profit of Bright Diary dairy industry Limited Company in 2008-2009 122